What is a Sales Funnel?
by Carl Willis
As an investor one of your greatest challenges is getting your message in front of the right audience at the right time, so you have a consistent flow of great property deals. The question becomes how do you turn cold traffic into red hot prospects for your services? One of the most effective ways of bringing prospects to your doorstep is through the use of a sales funnel.
What is a business sales funnel? Why does my company need a sales funnel for business? Very often questions like these are asked by people who are taking the first steps in business. In this guide, we are going to provide readers with the answers to such important questions and provide the detailed information about a business marketing funnel.
What is a Business Marketing Funnel and Why Your Business Needs It?
In fact, a business sales funnel is the process of identifying potential clients for your products or services. The process of creating a business sales funnel involves the following stages: analyzing your prospects, narrowing your prospects and sorting your prospects.
Now, let’s try to realize why your business needs a sales funnel. Unfortunately, some business owners neglect creating a business sales funnel. However, it is a big mistake. Without a business sales funnel all your marketing efforts may not be crowned with success. Nevertheless, if you create a business sales marketing funnel properly you will manage to increase the efficiency of your advertising campaign significantly.
Let’s imagine that you are just beginning to do business. Obviously, you need to promote your products or services successfully and attract potential clients to your business. However, your advertising solutions have to be cost-effective and provide your business with high return on investment. Obviously, you should attract only target audience to your business. That’s why you need to have a sales funnel for business.
So, you need to know who is interested in your products or services. What is the average age of your potential clients? Are they men or women? Are they married? Do they have children? Where do your customers live? When is your targeted audience the most active? What are the interests of your prospects? What business do your clients do? What do your customers need? What keyword phrases do your potential clients use when trying to find the necessary products or services in search engines? What type of sites, forums or blogs do your customers prefer to visit? You should definitely get the answers to all these questions and identify your target audience before to start selecting the most effective advertising methods for your business.
Benefits of Creating a Sales Funnel for Business
Creating a sales funnel is a very important stage of doing business. If you identify your targeted audience of your business properly you will be able to promote your products or services in a more effective way. As a result, you will manage to save a lot of money and time on advertisement and increase your business profits.
No matter what advertising methods you use to promote your business – search engine optimization, Pay-per-Click advertising solutions, social media promotion, email marketing, buying advertising space on topic related sites, email marketing, etc. In one way or another, you will need to create a business marketing funnel.
Keep in mind that your business has to offer a solution that corresponds to the needs of your clients. However, if you create a highly targeted sales funnel for your business you will understand your customers much better. So, you will know what kind of products or services your prospects want to purchase. You will get the information that will help you achieve more effective results in business.
If you have a business sales funnel you will definitely be able to market your products or services successfully. However, if your business doesn’t have a sales funnel you may waste a lot of time and money on marketing.
How to Create a Sales Funnel for Business
Obviously, it is very important for a business owner to create a sales funnel for business properly. Most business owners think that this work can be done easily and quickly. However, this opinion is absolutely mistaken. The process of creating a sales funnel for business is not as easy as it seems to be. Moreover, you need certain knowledge and skills to cope with the task successfully. So, if you don’t have experience in creating a business marketing funnel it would be definitely better for you to trust this important task to real professionals. Here are a few tips on creating a sales funnel for business.
- Analyze your existing customers. Does your business already have some clients? Then this can help you create a sales funnel for business. Don’t miss the perfect opportunity to analyze existing clients of your business and make the correct conclusions. As a result, you will manage to realize what type of clients order your products or services.
- Organize a survey. Organizing a survey will help you study your target audience carefully. During your survey you will have a good chance to ask your prospects any questions which you want and get answers to them. Surveys will help you understand the needs of your customers much better. After analyzing the results of surveys you will know numerous opinions of people and will be able to make your own conclusions.
- Study what people say about your business. Once you start selling your products or services people will leave reviews about your business. So, you should carefully study feedback of your clients on a regular basis. Your clients may leave feedback about your business on your site’s blog, forums related to your business, social media sites and review sites. You should definitely monitor your feedback regularly, take into consideration different opinions of your clients and do your best to improve your business.
- Implement Google Analytics into your website and monitor web data carefully. It goes without saying that analyzing the data provided by Google Analytics will help you create a business marketing funnel successfully. You will know what keywords your clients use in search engines when looking for your products and services. Moreover, you will manage to expand your keyword list significantly and add more good phrases to it.
As you can see, creating business marketing funnel delivers multiple important benefits. We can easily come to the point that a business sales funnel is a necessity for people who want to do business successfully!